At O’Douds, I was fortunate to work alongside owner Clay Douds as the Creative Manager & Lead Graphic Designer for her sustainable hair care brand based in Houston.
Lead visual strategy and design across packaging, photography, digital, and print to refine and elevate the brand beyond its startup beginnings.
Honor the brand’s roots and modernize where needed. Apply a “Do-No-Harm” mindset to what was foundational for the brand and make changes inentionally with the O’Douds staff and end user in mind.
Through hands-on research with the founder, brand discovery exercises, and ongoing creative development, I helped shape a cohesive design system rooted in a deeper understanding of the brand and its customers.