Client: O’Douds

At O’Douds, I was fortunate to work alongside owner Clay Douds as the Creative Manager & Lead Graphic Designer for her sustainable hair care brand based in Houston. 
Goal:


Lead visual strategy and design across packaging, photography, digital, and print to refine and elevate the brand beyond its startup beginnings.  
Design Thinking:

Honor the brand’s roots and modernize where needed. Apply a “Do-No-Harm” mindset to what was foundational for the brand and make changes inentionally with the O’Douds staff and end user in mind. 
Solution:


Through hands-on research with the founder, brand discovery exercises, and ongoing creative development, I helped shape a cohesive design system rooted in a deeper understanding of the brand and its customers.