Gajeske is a generation-owned Houston-based polyethylene pipe supplier. I worked with Gajeske as the Senior Graphic Designer at Satori Marketing.
Goal:
Honor company legacy and stand out amongst the competition through redeveloped branding. Design Thinking:
In the oil and gas space, companies are expected to remain modern and clean. Gajeske is a hardworking company deserving of a hardworking brand. I chose the grit and texture of their warehouse floor, along with dynamic typography, to reflect that work ethic. Solution:
Create and implement a new and cohesive brand identity. Redesign the website to support the new identity. Provide design direction to interns, junior designers, and print production designers on maintaining cohesion. Increase and drive user engagement through digital and out of home pieces.