Sarah Kinsworthy PH.D LLC.
Role: Contract Designer logo design - art direction - identity system design
Challenge
Sarah Kinsworthy is a play therapist located in Dallas, Texas. Sarah required a logo that could speak to multiple audiences at the same time. To young, hip, and working professional parents as well as the children she works with. She desired a logo that would be welcoming, graceful, yet ripe with hidden meaning.
Process
My research began with building blocks. I used building blocks to signal the play aspect of Sarah’s business in order to easily reach both audiences. I then turned to my sketchbook to create bespoke logo iterations based on the shapes and forms of building blocks.
